Excerpt From Introduction:
“If you run a business, a website or a blog and you want to increase your audience as well as increasing engagement, then the single most effective way to do that is with email marketing.
If you listen to pretty much any top marketer, then they will almost always tell you this. They will almost always say that the most important aspect of their marketing – the thing that led to their success – was email.
And there’s a very good reason for this. Or ten…”